Vova Naumov

A | Profile:

Key points:

• Born in Russia, studied art for 6 years and graduated as an architect

• Founder of Numo Furniture, CEO and Art Director at Sphere.arch

• Based in Moscow and Saint Petersburg

• Transitioned from architecture to 3D graphics, then to interior and furniture design

• His work explores emotions and the manipulation of human perception through furniture

Nationality: Russian designer

Style: Modern design

Exaggerated elements

Surreal shapes

Unusual colors

Emotional and imaginative

B | Overview:

Studio Background: From 3D graphics to furniture design

Vova Naumov, born in Russia, began his artistic journey with a strong interest in drawing. After studying art for six years, he pursued architecture and worked in the field for a year. He later shifted to 3D graphics to further express his creativity. This path led him to interior and furniture design, where he combined modern design with imaginative, exaggerated features. His creations are now represented through Numo Furniture and realized in collaboration with brands like Missana Lab.

Founders: Vladimir Naumov

Approach, design philosophy

“Numo is a collection of unique pieces of furniture based on emotions, behavior and things around us. I play with the established human perception of everything that surrounds us by showing familiar things in an unconventional way...” (Source: Numofurniture)

Style: Surreal forms and unexpected color combinations

Naumov’s work is characterized by a mix of surreal forms and vivid, unexpected color combinations. His furniture evokes a strong emotional reaction and offers a new way to perceive everyday objects.

Main inspirations: Manipulate imagination and perception

“Vladimir is a digital artist whose work is developed through a special language trying to manipulate our imagination and perception with the combination of surrealistic shapes and unusual colours. ” (Source : Missana)

Identity and aesthetics: Objectification of daily elements

The identity and aesthetics of Vladimir Naumov are characterized by the objectification of daily elements through internal sensations, transformed into artistic furniture. His work blends design, emotion, and visual storytelling, offering familiar objects in unfamiliar forms to evoke a new emotional and sensory experience.

Values: Furniture that tells a story and stirs imagination

The studio values the emotional connection between object and viewer. By using unexpected materials and challenging visual norms, Naumov aims to create furniture that tells a story and stirs imagination.

Creative process

The studio’s creative process is based on translating inner emotions into tangible forms. This includes reinterpreting materials and shapes in unconventional ways to produce artful, functional pieces that challenge perception.

Production and materials

Materials used include pinewood, plywood, tablex, foam CMHR, and Mongolian fur.

“The sofa is made using faux lama fur (Mongolian fur)... The structure... is a mix of pinewood and plywood... with a cushion filling system using foam CMHR.” (Source: Homecrux)

Production methods

Naumov collaborates with brands like Missana Lab to bring digital renderings into reality. His methods mix digital artistry with artisanal craftsmanship, highlighting a synergy between technology and tradition.

Main categories

• Furniture

• Seating (sofas, armchairs)

Notable collections

• Yeti Collection

Major projects

• Yeti Sofa (2022, Saint Petersburg): A viral 3D render turned real-life object through collaboration with Missana Lab. Upholstered in Mongolian fur and inspired by cloud forms.

Recognition

The designer’s talent was recognized when his Yeti sofa design went viral on Instagram in 2020. This digital success led to a physical collaboration with Missana Lab, establishing Naumov as a prominent figure in blending virtual design with tangible products.

Press/media quotes

• https://www.monde-singulier.com/designers/vova_naumov

• https://numofurniture.com/about

• https://www.homecrux-lab-develops-yeti-sofa-by-vladimir-naumov/167469/

• https://www.designboom.com/design/vladimir-naumov-yeti-sofa-missana-lab-01-13-2022/

• https://www.traits-dcomagazine.fr/vladimir-naumov-donne-vie-a-son-canap-yeti-pour-missana-lab/

• https://www.missana.es/lab02-vladimir-naumov/

• https://www.salonemilano.it/en/articles/soft-side-metaverse

Headquarters and website

• Moscow / Saint-Petersburg

• https://numofurniture.com

• https://www.instagram.com/naumovova/