1989

With 1989, Écho high-tech, Jonathan Fleurance and Simon Brandeau venture into an intimate territory: the one shaped by the first domestic images of their childhood. Their parents’ interiors, the first technological objects entering homes at the end of the 1980s, and the textures and colors visible in the slightly faded photographs of family albums become the foundation of their imagination.

“People often caricature the 1980s. We wanted to reveal a certain delicacy within them — a sensitive modernism, almost naïve yet deeply sincere.”
The collection reinterprets this heritage through the studio’s own language: a sculptural and precise design, softened by an unexpected delicacy.

The drapery — inspired by classicism and the theatrical textile forms once found in “dressed” homes of the period — plays a central role. Its almost dramatic and intentionally expressive character contrasts with the brushed stainless steel or black lacquered metal structures, defined by sharp and angular cuts.

The pieces — coffee table, desk, armchair, chair, shelf, and pedestals — oscillate between tension and lightness. The metal, worked in brushed stainless steel or glossy black lacquer, ensures structure and verticality. The suspended elements, in violet sapphire wool satin, introduce movement and an unexpected sensuality. Together, they compose a formal vocabulary that echoes the 1980s while remaining firmly rooted in a contemporary language.
Production takes place entirely in France — a source of pride for the studio, reflecting its commitment to quality and proximity. The metalwork is produced by the Bylab workshop near Angers, with a precision that reveals the clarity of the lines; meanwhile, Florence Hamon in Nantes is responsible for the textile work, giving the drapery its subtle volumes.

For Nouveau Standard, this collection is also a tribute to the birth year of its two founders. A way of recognizing that design can also draw from the visual memory accumulated since childhood. 1989, Écho high-tech resonates with this heritage not as nostalgia, but as fertile ground for reinventing contemporary furniture.

With 1989, Écho high-tech, the studio affirms its ambition: to create furniture with a strong identity, capable of activating memory while projecting a precise, durable design rooted in local craftsmanship.

Images by photographer Paulin Giret