Roche & Frères
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Created for MS
Created for MS
1 collection
Arès
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Key points:
Founded in 2022 in Paris by twin brothers Alexandre and Maxence Roche
Studio specialized in interior design and object/furniture design
Handcrafted pieces by master artisans in France and Europe
First collection “Mémoire de glace” inspired by childhood memories of Haute-Loire
Participation in Art Paris 2025 and Paris Design Week 2024
Nationality: French designers
Style: Minimalist and refined
Use of raw materials with aesthetic sophistication
Contemporary and rooted in nature
Evokes ice in all its forms: blades, blocks, layers, and fractures
Overview:
Studio Background: Founded in 2022
Roche & Frères is a design and interior architecture studio founded in 2022 by twin brothers Alexandre and Maxence Roche. Originally from Le Puy-en-Velay, they were deeply influenced by the natural landscapes of Haute-Loire where they grew up. After earning their master’s degrees in interior architecture and theatre scenography, they launched their studio in Paris. Their work balances the severe beauty of nature with cosmopolitan complexity, integrating raw materials and aesthetic refinement.
Founders: Alexandre Roche and Maxence Roche
Approach, design philosophy: Nature and childhood memories
They draw their inspiration from nature and childhood memories in Haute-Loire (France). Their philosophy centers on the concept that “the piece of furniture is a jewel,” emphasizing the relationship between each piece and the body, space, and time.
Style: Organic ruggedness and contemporary finesse
Aesthetic that merges organic ruggedness with contemporary finesse, often translating the visual essence of ice and natural forms into steel and other materials.
Main inspirations: The ice and snow of beautiful winter days
“Steel in different forms, textures and colors allows us to translate the different states of snow and ice from our childhood in the Haute-Loire into a minimalist, uncluttered style.” Their work is influenced by “the ice and snow of beautiful winter days between Mézenc and Saint-Front.”
Identity and aesthetics: Refined minimalism rooted in nature
The identity and aesthetics of Roche & Frères are characterized by a refined minimalism rooted in nature. Their creations seeks a balance between the brutal and the elegant, the natural and the urban, presenting furniture as contemplative, story-telling objects.
Values: Craftsmanship, memory, and the emotional resonance of objects
The studio values craftsmanship, memory, and the emotional resonance of objects. Each piece is handcrafted and designed to evoke reflection on our environment and collective memory.
Creative process: Dep observation of nature
The studio’s creative process is based on personal memory, historical references, and deep observation of nature. Designs evolve from conceptual storytelling to physical form through collaboration with skilled artisans.
Production and materials
The most used material is steel, expressed in multiple forms: “L’acier sous différentes formes, textures et couleurs nous permet de traduire dans un style minimaliste et épuré les différents états de la glace.”
Use of velvets and mirror-polished stainless steel also features prominently, particularly in the Iceberg and Fragment pieces.
Production methods
All pieces are handmade by master artisans in France and Europe. The production reflects a balance of traditional craftsmanship with contemporary design.
Main categories
Lighting
Furniture
Mirrors
Notable collections
Mémoire de glace (2024)
Major projects
Art Paris 2025 - French Design Art Edition (Grand Palais, Paris)
Paris Design Week 2024 - presented the Arès armchair
Recognition
The designers’ talent was recognized during the Paris Design Week 2024 and Art Paris 2025, where their first collection Mémoire de glace received critical attention.
Press/media quotes
Exhibitions
Art Paris 2025 - French Design Art Edition
Paris Design Week 2024
Headquarters and website
Paris, France
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