1976

1976, Nouveau Standard’s first collection questions an intimate bond: our memories. Each piece seems to come from a past era full of distant thoughts and magnifies in its own way the interiors of our grandparents.

Jonathan Fleurance and Simon Brandeau, founders of Nouveau Standard, reinterpret the rustic and rural style where furniture was often full of patterns, with massive shapes and anchored to the ground. From this nostalgic and creative proposition, the duo focused on two iconic elements: the ball and the cone. The shape of the cone gives an imposing presence to the piece, while the ball evokes the softness of movement. These two signature characteristics nourished the collection with the massive and raw lines that the term “rustic” suggests.

This collection transcribes a profound desire of the studio to offer furniture with character and personality. Jonathan, co-founder of the studio, explains: “the overloaded pattern is a nod to the 70’s and plays on contrasts with the more primary forms of furniture.

We like the idea that furniture can be an actor in our lives, which touch us, at the intersection of the present and the past.

From this desire to create a connection, our pieces allow us to understand differently our relationship with time by offering the possibility of combining certain elements of our pieces and give them several lives.”