Zoom Digital - Benoit Challand

presents

Enter The Workcore

Enter The Workcore

ENTER THE WORKCORE, THE MEETING OF RAW AND ACID. Benoit Challand presents a new series that clears an abandoned space in the suburbs of the metaverse. Known for his comfortable and tangy interiors, this time Benoit invests in places that are generally neglected and forgotten, to develop a living, poetic and falsely sanitized universe. The ENTER THE WORKCORE collection combines common but sometimes opposite elements to create unexpected pairs. It comes in the form of a line of virtual furniture that comes to life in stagings that recall the world of fashion, and show what is not seen. ENTER THE WORKCORE embodies the meeting between the usual and the style with pieces of furniture which, despite their static appearance, intrinsically contain the means of their displacement. Also, they are revealed in infinite loops where the furniture comes to life as if to parade. The whole is a continuation of the work of the artist who once again combines his interest in architecture, design and fashion.

Zoom Digital - Benoit Challand

Benoit is a pioneer who creates a parallel universe astutely juggling the real and virtual worlds, not to simply escape from day-to-day life, but to rub shoulders with imaginary worlds we could only dream of. He belongs to the generation which first paved the way towards the ability to push back the boundaries of what is real, transcending the virtual world and brining a whole new dimension to 3D design. His dreamlike worlds, completely free of the shackles of ordinary living, pave the way for fantasy universes which will be the design trends of the future. Behind his creations lies a clear and purposeful desire to break free from the physical constraints and rules of manufacturing, to follow a path leading towards architectural design befitting of a dreamworld. In parallel, he brings all of his expertise as creative director of Magnane 3D design studio, through worldwide collaborations with leading brands and luxury designers.

Zoom Digital - Benoit Challand