Zoom Digital - Benoit Challand
Benoit is a pioneer who creates a parallel universe astutely juggling the real and virtual worlds, not to simply escape from day-to-day life, but to rub shoulders with imaginary worlds we could only dream of. He belongs to the generation which first paved the way towards the ability to push back the boundaries of what is real, transcending the virtual world and brining a whole new dimension to 3D design. His dreamlike worlds, completely free of the shackles of ordinary living, pave the way for fantasy universes which will be the design trends of the future. Behind his creations lies a clear and purposeful desire to break free from the physical constraints and rules of manufacturing, to follow a path leading towards architectural design befitting of a dreamworld. In parallel, he brings all of his expertise as creative director of Magnane 3D design studio, through worldwide collaborations with leading brands and luxury designers.